Privacy Policy

What Retrax Bed Covers Collects When You Visit Our Retractable Tonneau Cover Site

At Retrax Bed Covers, we collect certain information to improve your experience and operate our retractable tonneau cover site effectively.

Information you provide directly: When you submit a contact form or subscribe to Retrax Bed Covers communications, we collect your name and email address.

Information collected automatically: When you browse our Pro XR Series pages and product guides, we automatically collect device type, browser, operating system, IP address, approximate location, pages visited, time on site, and referral source. This data is gathered through cookies and analytics tools.

Information from third parties: Retrax Bed Covers receives affiliate tracking data from Amazon Associates to attribute qualifying purchases. We also collect analytics data from Google Analytics to understand how visitors interact with our retractable tonneau cover content.

How Retrax Bed Covers Uses Your Information

We use collected information to operate and improve our retractable truck bed cover site, respond to your inquiries about our Pro XR and PowerTrax systems, send communications you’ve opted into regarding new tonneau cover releases and installation guides, analyze site traffic and user behavior across our product categories, comply with legal obligations, maintain security and prevent fraud, and track affiliate referrals to Amazon.com where you can purchase Retrax products.

Cookies and Tracking Technologies on the Retrax Bed Covers Site

Retrax Bed Covers uses several types of cookies to deliver and improve our retractable tonneau cover content:

Essential cookies: Required for basic site functionality, including navigation between our Pro XR Series, Pro MX Series, and PowerTrax Series pages.

Analytics cookies: Google Analytics tracks site usage including pages visited, session duration, and traffic sources. This helps us understand which retractable tonneau cover models and installation guides are most valuable to our visitors. Data is aggregated and anonymized.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases of Retrax products to our affiliate links. This allows us to earn commissions when you purchase Retrax Pro XR, Pro MX, or PowerTrax covers through our recommendations.

You can manage cookies through your browser settings. Note that disabling cookies may affect site functionality, including our ability to remember your preferences and track your navigation through our retractable tonneau cover product pages.

How Retrax Bed Covers Shares Your Information

Retrax Bed Covers may share your information with service providers who help us operate the site, including web hosting services and analytics platforms. We share data with Amazon.com as part of the Amazon Associates affiliate program to track purchases of Retrax tonneau covers. We may disclose information to law enforcement or government authorities when required by law. In the event of a business transfer or merger, your information may be shared with acquirers.

Retrax Bed Covers does not sell personal information to third parties. Your data is used solely to improve our retractable tonneau cover site and fulfill the purposes described in this policy.

Data Security at Retrax Bed Covers

Retrax Bed Covers implements reasonable technical and organizational security measures to protect your information, including SSL encryption for data transmission on our retractable tonneau cover site. We maintain secure servers and restrict access to personal data to authorized personnel only.

However, no method of transmission over the internet is 100% secure. While we strive to protect your personal information using industry-standard practices, we cannot guarantee absolute security. You provide information to Retrax Bed Covers at your own risk.

Your Privacy Rights Under GDPR, CCPA, and State Laws

Retrax Bed Covers respects your privacy rights and complies with applicable data protection laws, including GDPR, CCPA/CPRA, and state privacy regulations.

All users have the right to:

• Access the personal information Retrax Bed Covers holds about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications about new retractable tonneau cover releases
• Request restriction of processing

GDPR rights for EU/EEA residents:

• Right to access, rectification, and erasure of your data from Retrax Bed Covers systems
• Right to restrict processing and data portability
• Right to object to processing of your information
• Right to withdraw consent at any time without affecting prior processing
• Right to lodge a complaint with your local supervisory authority if you believe Retrax Bed Covers has violated your privacy rights

CCPA/CPRA rights for California residents:

• Know what personal information Retrax Bed Covers collects and how it’s used
• Know whether personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of personal information
• Request deletion of personal information held by Retrax Bed Covers
• Request correction of inaccurate information
• Limit use of sensitive personal information
• Non-discrimination for exercising your privacy rights

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) rights:

Residents of Virginia, Colorado, Connecticut, and Utah have rights substantially similar to CCPA rights, including access, correction, deletion, data portability, and opt-out of targeted advertising, subject to state-specific provisions.

How to exercise your rights: Submit a request by email to hello@retraxproxr.com or use the contact form on the Retrax Bed Covers site. We will respond within 30–45 days depending on the complexity of your request and applicable law. We may need to verify your identity before processing certain requests to protect your privacy and prevent unauthorized access.

Children’s Privacy and COPPA Compliance

The Retrax Bed Covers retractable tonneau cover site is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13 years of age.

If you are a parent or guardian and believe your child has provided Retrax Bed Covers with personal information, please contact us immediately at hello@retraxproxr.com. We will promptly delete such information from our systems in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on the Retrax Bed Covers Site

The Retrax Bed Covers site contains links to Amazon.com where you can purchase our Pro XR, Pro MX, PowerTrax, and ONE XR retractable tonneau covers. We also link to other third-party sites for truck accessories and related products.

Retrax Bed Covers is not responsible for the privacy practices or content of Amazon.com or any other third-party site. These sites have their own privacy policies that govern data collection and use. We encourage you to review the privacy policy of any third-party site you visit through links on our retractable tonneau cover pages.

International Data Transfers from Retrax Bed Covers

Retrax Bed Covers operates in the United States. If you access our retractable tonneau cover site from outside the United States, your information may be transferred to, stored, and processed in the US.

We take steps to ensure adequate protections are in place for such transfers, in compliance with GDPR and other applicable data protection laws. By using the Retrax Bed Covers site, you consent to the transfer of your information to the United States.

Data Retention at Retrax Bed Covers

Retrax Bed Covers retains personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

Contact form submissions about Retrax tonneau cover products are typically retained for up to 12 months. Email subscription data is retained until you unsubscribe from our communications. Analytics data collected through Google Analytics is governed by Google’s data retention policies, typically 26 months for aggregated site usage data.

Email Communications from Retrax Bed Covers

If you subscribe to Retrax Bed Covers communications, you will receive periodic emails about new retractable tonneau cover releases, installation guides, Pro XR Series updates, PowerTrax system innovations, and truck bed protection tips.

You may unsubscribe at any time by clicking the unsubscribe link in any email from Retrax Bed Covers or contacting us directly at hello@retraxproxr.com. Unsubscribing will stop marketing emails but will not affect transactional communications if you have an active inquiry.

Do Not Track Signals

Some browsers transmit “Do Not Track” signals to websites. At this time, Retrax Bed Covers does not respond to Do Not Track signals. We continue to collect information as described in this policy when you browse our retractable tonneau cover product pages and guides.

You can control tracking through browser settings and cookie preferences. Disabling cookies may affect your ability to fully use the Retrax Bed Covers site and view personalized content.

Changes to the Retrax Bed Covers Privacy Policy

Retrax Bed Covers may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or retractable tonneau cover product offerings. We will indicate the effective date of the latest revision at the top of this page.

Material changes will be communicated with reasonable notice through email to subscribers or a prominent notice on our homepage. Continued use of the Retrax Bed Covers site after changes are posted constitutes your acceptance of the revised Privacy Policy.

We encourage you to review this policy periodically to stay informed about how Retrax Bed Covers protects your information.

Contact Retrax Bed Covers About Your Privacy

To exercise your privacy rights under GDPR, CCPA, or state privacy laws, or to ask questions about this Privacy Policy and our data practices, contact Retrax Bed Covers at:

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information Retrax Bed Covers shares with third parties for their direct marketing purposes. To make such a request regarding our retractable tonneau cover marketing practices, contact us at the address above.

Consent

By using the Retrax Bed Covers site, browsing our Pro XR Series and PowerTrax product pages, and interacting with our retractable tonneau cover content, you consent to the collection and use of your information as described in this Privacy Policy.